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Are Levi being serious?

January 22, 2006

“The Levi’s® Brand Launches First iPod Compatible Jeans Worldwide

January 13 2006 – The Levi’s® brand, the denim authority, is launching a wearable technology revolution with the introduction of new Levi’s® RedWire™ DLX Jeans available worldwide from fall 2006. Designed for both men and women, the jeans seamlessly integrate iPod plug and play technology giving music enthusiasts the most innovative and fashionable way to enjoy music on the go. The jean is designed to be compatible with most iPod systems and features include a special joystick designed into the jeans’ watch pocket to enable easy operation of the iPod.”

I thought this might be an April Fool’s joke, but apparently not.

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